Courses in this cluster aim to help companies to better navigate and manage external factors in their business environment and cover areas such as marketing, customer service and strategic management. Current offering includes:
• The Customer-focused Marketing Function
• Customers’ Needs and Target Markets
• Effective Selling Skill
• Sales Presentation Skill
• Customer Service Skill
• Service Management
• Applying the Balanced Scorecard to Strategy Deployment
Lead Trainer: Ms Nguyen Quynh Chi
Ms Nguyen Quynh Chi has over 25 years of training and consulting experience in strategic management, marketing and customer service. Ms Chi was for many years the Manager of the SME Development Program at the Business School of NEU and Vice Head of the Marketing and Operations Management Division of the NEU Business School. Over the years she has developed unique in-depth expertise in advising and training for service sector companies, especially those in the ICT and FSI sectors. iN 2000-2002 Ms Chi was the compiler of the marketing books in the "Teach Yourself Business Management" series of books for business owners and managers, published by the Youth Publishing House with support the Mekong Private Sector Development Facility (MPDF) and voted best management books in 2001 and 2002.
Ms Chi had her university degree at the Donexk State University (Ukraine) and holds an MBA from Boise State University (Idaho, USA).
Lead Trainer: Ms Nguyen Quynh Chi
Ms Nguyen Quynh Chi has over 25 years of training and consulting experience in strategic management, marketing and customer service. Ms Chi was for many years the Manager of the SME Development Program at the Business School of NEU and Vice Head of the Marketing and Operations Management Division of the NEU Business School. Over the years she has developed unique in-depth expertise in advising and training for service sector companies, especially those in the ICT and FSI sectors. iN 2000-2002 Ms Chi was the compiler of the marketing books in the "Teach Yourself Business Management" series of books for business owners and managers, published by the Youth Publishing House with support the Mekong Private Sector Development Facility (MPDF) and voted best management books in 2001 and 2002. Ms Chi had her university degree at the Donexk State University (Ukraine) and holds an MBA from Boise State University (Idaho, USA).
Courses in this cluster aim to help companies to better navigate and manage external factors in their business environment and cover areas such as marketing, customer service and strategic management. 
Finance Management courses provide participants with fundanmental knowledge, principles of and tools for financial management in Vietnamese companies. These courses are scalable and practical, offering best practices and hands-on experience from practitioners. 
These courses are designed especially for the small business owners, production managers and QA/QC managers of small and medium enterprises. Participants are equipped with just-enough concepts and theories of operation management and quality management, while are shown real-life examples and practical tips on how to implement these best practices in their own business to save on production cost and improve their bottom line. 
OMT courses in this cluster are specifically designed for business owners, production managers and QA/QC maangers in the agri business and food processing industry. Participants are equipped with key concepts, principles and standards of food safety and hygiene, learn to apply these principles and standards in their productions of foodstuffs to meet the general safety and hygiene requirements of the domestic and export markets. 
Professionalism and effective inter-personal skills have become order of the day for the managers in Vietnamese businesses. To meet the increasing needs for “soft skills” training especially by companies located away from major urban hubs, with limited access to traditional classroom trainining, the OMT program offers online management skills training courses, focusing on the following essential skills
